For the most established businesses, there is no need to question so much if social media can help a business to reach it goals. They have been there a number of times and really understand that by now. For new business it might take some convincing to get them there. Social media has many benefits. I will talk about two areas.
- Customer Service
Benefits of Social Media in Branding
Social media increases brand awareness. If your business owns a social media account and they build a great following they could easily reach the millions of social media followers. This greatly improves the awareness of your brand. It is a great way to capture the new audiences.
Social media improves the brand loyalty. Brand loyalty simply means that your customers are willing to choose your brand over existing or new competition – irrespective of the pricing. Social media is interactive. You will be able to talk to your customers, build a relationship, and create a tight bond.
Social media builds brand equity too. It will help you to get someone from just being a prospect to being a customer. Social media allows you to win their trust. It helps you to provide your brands value for free through blogging and answering questions. In turn it converts the prospects.
Social media humanizes your brand. No more faceless corporations. Today, consumers care just as much on who they’re buying from as they do on what they’re buying. Social media can help you to break this stigma and showcase the personality of your company to your customers too.
Social media epitomizes memory. The social media operates 24/7. You can engage your customers 24/7 even if it means outsourcing the services. This makes your product the only or the first thing your buyers think of when their respect needs arise and they have to buy a product.
Benefits of Social Media in Customer Service
The benefits of social media like I said spreads all through. Another area they touch is the customer service.
Social media helps in reputation management. Because social media has ideal monitoring tools. You can see what people are saying about your brand and in turn be able to clarify the issues.
Social media helps in boosting engagement. You can use social media to engage your customers so that you don’t lose them. You can answer to their questions and inform them about products.
Social media triggers/ opens communication. The beauty of the social media is that you can start a conversation easily. It is mostly two way and will address the issues on a real time basis too.
Social media helps in crisis managements. You can take to the social media and clear the air about an inappropriate tweet, commercial, service failure, or post among many other things.
Social media helps faster communication. One good post could go viral in minutes. This is especially helpful for e-commerce business that are just starting up or which have new arrivals in store.
The benefits of social media are many and will affect your business differently. It is important that you choose one platform and maximize its use.