Have you ever thought about how imperative the role of smartphones and apps have become in our lives?
According to Statista, there are almost 3.5 billion smartphone users in the world. In other words, over 45 percent of the world’s population uses a smartphone.
Apps are the most sought after element of a smartphone. As per predictions, app downloads are likely to rise to 258.2 billion by 2022. While many associate apps with leisure, entertainment, and connectivity in the social aspects of our lives, apps can be quite handy in professional settings as well.
According to Atlassian, an average employee gets distracted from work at least 56 times a day, and only 60 percent of work time is spent productively.
Generally, smartphones are considered to be a source of distraction. But, if you encourage the right type of app usage, employee productivity can actually improve.
What do the stats say?
Various studies have been conducted to understand how workplace productivity can be improved.
Mckinsey found out that improved collaboration and communication between peers could end up boosting productivity by as much as 25 percent.
It also discovered that the best way to boost communication is by adopting social technologies. Normalizing a culture where employees collaborate over messaging, and social network apps can work tremendously.
Also, another independent 2019 study called the “Dynamic Signal Communication to Activation Impact” revealed that usage of Employee Communications Apps increases productivity by 16 percent. Regardless of the exact percent increase in productivity, the fact remains that there is a clear correlation.
As an employer, it is essential to leverage this.
For instance, Airg delivers excellent chat services that allow people to stay connected. To keep social groups and workgroups separate, organizations can encourage usage of Airg spam-free apps, while ensuring minimal distraction from other sources.
Yet another research reiterated this relationship. MyCloudIT conducted the study. It reported that workers of any organization are more productive than before when they bring smartphones with them.
This claim was substantiated by another report by the company that showed that an employee with smartphone access works 240 hours per annum more than other employees.
But how do apps help?
You might wonder, how do apps end up improving employee productivity? Here is how.
Flexibility and Remote Working
Previously, employee performance was limited to duty hours. They were time-bound. However, with the recent move towards networking and collaboration apps, employees can keep up with their work responsibilities 24/7.
Remote working is slowly taking over the corporate cultures in many parts of the world. For instance, at least 50 percent of the US workforce operates via remote working.
This is because mobile apps allow employees to access, share, find, and collaborate with their team members much faster than before. For example, let’s say you are on your way to your home, and your team member suddenly needs a file urgently.
Having remote access to it all, through apps like Google Drive and Dropbox, can allow you to share the document immediately, thereby boosting both your and your team member’s productivity.
The flexibility that comes with apps doesn’t just help improve efficiency because of connectivity. Instead, it also helps in boosting the happiness index of each employee and reducing work pressure. This is because employees feel more control over the method of work as well as the results.
Project management apps like Trello can be a lazy employee’s worst nightmare and an efficient worker’s dream app. Project management apps allow transparency in operations. Each stakeholder knows their responsibility and role in the project.
Additionally, it also ensures transparency in the process and hence increases accountability.
For example, let’s say your marketing manager gives its team the task of creating a brochure. Here, the content marketers must devise content while the creatives must create the design. The brand team must ensure that the communication is in line with the brand image.
Adding tasks and subtasks to Trello allows the marketing manager to know the progress of the project. He would know what and who is causing the delay. To avoid the wrath of the management, employees in such settings are much more likely to meet deadlines.
The possibility of mobility
Not everyone works at their optimum level at their workstation. Mobile apps help provide freedom to employees- the freedom to work from anywhere they want to. It has also led to the rise of “Work from home” policies, that many employees appreciate.
Also, in a world where consumers demand instantaneous responses and solutions, apps have become integral. For instance, the online marketing team that converses with customers over social media is judged based on their response rates.
Apps that allow such interactions on mobile phones allow employees to keep up with their KPIs even when in transit or on holidays.
Being up to date
The corporate world of today is ever-changing. Gone are the days when employees could continue progressing in their careers with the same skillsets they learned years ago. Now, innovations are being launched every day.
New skill sets and techniques must be learned. Apps can help employees in keeping touch with technology, news, and new business functions.
Despite being based in one country, employees get the chance to learn from the experiences of other professionals from around the world.
Whether it be social platforms for professionals or news app for keeping up to date with the world, each of them helps in broadening the perspective of employees and hence boosting their productivity.
Mobile apps can help boost the productivity of employees by ensuring mobility, flexibility, accountability, and knowledge sharing.
According to the Bureau of Labor Statistics, employee productivity is already on the rise. Between 2011 and 2016, there have been over 0.3 percent increase in productivity. Considering the rise of apps since then, it is likely that productivity improved after 2016.
As companies begin to adopt mobile apps in their business functions, one can expect productivity to skyrocket!