The best method for establishing success is when everyone is happy with the result. One of the most effective win-win strategies for any company or organization is optimizing member engagement. Fortunately, it’s never been easier to achieve it. The world operates on a global highway that the web provides, and it is an open road that is ripe with opportunities. One of the greatest vehicles for taking that route is the mobile app.
Mobile apps are tiny thumbnails that open a huge world of possibilities to their users, and it’s an effective way to enhance user engagement. For any company that seeks strengthening member engagement with mobile app, it is a smart and practical move. Here are a few reasons why mobile apps are the perfect partner for member engagement.
What Is Member Engagement?
In short, member engagement is the two-way communication that connects an entity to its members. However, it is a lot more involved than its two-word moniker suggests it is. Member engagement is anything from a simple email exchange to a personal phone call. Member engagement can also be as expansive as a newsletter that reaches hundreds of people on a targeted list. The key word is engagement, and the main factor is people.
People like to be engaged in the matters that are important to them. When an entity reaches out to its members or hopes to recruit new ones, it helps when existing or future members feel like they matter. There are countless ways to engage an audience, and there are effective ways to keep them intrigued. That is the essence of member engagement. So, when the possibility of using mobile apps to strengthen that engagement, it’s a heavenly match.
Mobile App Power is Undeniable
There was a time when mobile apps were a mere novelty. Those days are long gone and never coming back. Now, mobile apps make up more than 70 percent of internet traffic, with up to 88 percent of internet users spending that time on mobile apps. In other words, mobile apps are the place to be and that sphere is only going to get bigger.
Virtual communication and development are always evolving. With the increasing evolution of AI, the capacity for mobile apps to reach a more diverse range of users grows exponentially. That’s on top of the marketing and outreach that an individual business or organization is already doing. If there was ever a time for mobile apps to be accessible to an audience, that time is now.
The Perfect Pair
Mobile apps are one of the top go-to methods for people getting information and joining a service. Member engagement is all about connecting with a desired audience. This is the perfect pairing. People are always looking for new ideas and concepts that suit their lives. As mobile apps are one of the most frequently used tools for people to integrate into their interests, increasing and strengthening member engagement is nearly organic.
Mobile apps can be specifically designed to create a stronger bond with members. Some of the ways this can happen is through the following setups:
- Surveys
- Special Events
- Various channels with different functions (i.e. push notifications, SMS, email)
- Achievement badges and other forms of special recognition
Those are just a few ways that mobile apps can strengthen member engagement. There is much more beyond that. Mobile apps are a powerful tool that anyone can use to enhance their connection with their audience and members.
Companies and organizations often choose to give users personalization options for their apps, throwing in a wealth of informative resources to increase a member’s understanding of the business. If any entity is interested in creating an iron connection with its members, using mobile apps is the perfect way to do it.
