While the appearance of a product can be crucial to customers, a company that does custom packaging is also essential to grab their attention. In addition to being a customer’s first line of defense, the packaging is the first thing they touch when pulling a product off the shelf. The proper packaging can help you stand out from competitors and separate you from the rest. Keep reading to learn more about the benefits of custom packaging and how you can start using it today.
Reduced shipping costs
One of the most important aspects of shipping your goods is to reduce the weight of your packages. However, many small businesses fail to realize that they can cut shipping costs by custom packaging. For instance, some small businesses use poly mailers instead of padded envelopes. This can reduce shipping costs by a significant margin. A custom-made package can also be made to fit a particular product type. But you need to know the exact weight of your package before deciding on its packaging.
In addition to reducing weight and size, custom packaging can reduce DIM pricing. Shipping at a higher volume can give you access to volume-based negotiated rates. A padded envelope is generally less expensive than a box, but you should still pack valuable or fragile items in a box. And, if you plan to ship several things, you should consider purchasing two smaller compartments and shipping them together. In such a way, you will minimize the overall shipping cost.
Improved customer experience
When you’re delivering a product, the packaging is a critical element. Not only does it help provide the product, but it also affects the customer experience when they receive it. As a result, people are more likely to recommend a company that has excellent packaging than one that does not. That’s why it’s crucial to go above and beyond to make the customer experience as seamless and enjoyable as possible. Read on to learn how custom packaging can enhance the customer experience.
With the rise of experience-driven marketing, more brands are integrating customization into their marketing efforts. A company’s custom packaging can enrich the customer’s journey and increase brand loyalty. The design, content, and materials that make up the package speak louder than any ads or other forms of marketing.
Increased brand awareness
A successful customized packaging strategy can drive brand awareness by establishing a niche. Brand awareness begins with product differentiation, and the proper coloring can further enhance brand recognition. Blue, for example, has been a popular color in logos for 33% of the top 100 brands, which signifies dependability and trust. Using sustainable and biodegradable materials is another way to increase brand awareness. Packaging specialists can help you create a product that meets these criteria.
In addition to improving brand awareness, custom packaging can increase sales. Today, a company must work on brand recognition to increase sales. Customized packaging attracts more customers, boosting profit and value. In addition, a personalized package is guaranteed to preserve the product’s quality.
Improved unboxing experience
A good unboxing experience is critical to customer loyalty in today’s omnichannel retail environment. The unboxing experience places the brand front and center during delivery. Consumers are influenced by emotion and feel more influenced when they receive a beautifully packaged and beautifully branded product. After all, the final touchpoint between the brand and the customer is the delivery. A memorable unboxing experience will create that feeling of empowerment. Unlike in physical retail, where the customer is familiar with the store, buying online is often impersonal and clinical.
A good unboxing experience can be the difference between a customer sharing their experience on social media and leaving your brand with a bad one. According to Will Schneider, founder of InsightQuote, a B2B matchmaking service, a great unboxing experience can increase customer interest by 30 percent. Also, 75 percent of younger consumers are likely to post a photo of the product’s packaging on their social networks. Custom packaging can help you increase customer loyalty and make a positive impression on your customers.
Increased social media shares
Custom branded packaging is a marketing strategy that helps companies reach thousands of new people through one simple tool: social media. The power of social media allows companies to promote custom stand-up bags, protective packaging, and more. As consumers constantly look for new trends and exciting offers, news on these trends can easily be spread on these platforms. These social media sharing tools can increase a business’s sales by gaining significant exposure.
While Facebook, Twitter, and Instagram are widely used social media sites, Snapchat is a great way to share random moments with a vast audience. Great Instagram pictures get tons of attention. Incorporating a hashtag into your packaging design is another good idea. This strategy is easier to remember and makes the brand appear witty and relatable to potential customers.
