The age of mobile devices using AR and VR is here. Presently, the most common experimentations with AR and VR are for video games and virtual tours. However, applications are already coming out to let people shop online for clothes, shoes, electronics, furniture, etc. Since a wide portion of the population has smartphones now, it’s much easier to market this to them.
Using a simple web-based program or an app, people can check out products in much more detail than before. This can be done in a much better matter through smartphones than VR headsets though, since those aren’t nearly as widespread. Also, VR headsets cost much more than smartphones for much less value.
Hence, smartphones are the way to go for most companies. There is also another aspect of the virtual marketing future that we must not forget, and that’s the product description. Even with the tremendous technology at our disposal right now, it’s impossible for a customer to experience everything about a product. Hence, the description stands as an essential supplement to the VR/AR experience.
Ways to Use VR/AR Marketing for Your Business
It’s much easier to market a product through AR and VR. It’s a simple fact that giving a customer a virtual or augmented reality experience of a product is better than a brochure. Hence, it’s in the best interest of a manufacturer to invest in this technology to market their products. It’s going to do better than any marketing ad or any video ever will.
Letting Customers Try Products
Augmented reality can offer businesses a potential to add digital components for physical locations and products. Customers can also scan their products or objects to pull up AR experiences, which are tailored to them. For instance, if it’s clothing, their measurements can be taken for clothes to fit them automatically. If it’s shoes, the same can be done with their feet.
Similarly, augmented reality programs and apps can be tailored to different products. This will allow customers to try out different products in much more detail. They will be able to make much more informed decisions this way.
AR Branding Materials
AR has a lot of potential to take simple things like brochures or business cards to the next level. Users can scan printed materials with their mobile devices. This can give them a lot of information about different products and companies, thereby allowing them to get in contact with brands easily.
A user can scan a brochure and bring up a video or a product description. They can be redirected to a link for an AR tour of a room or of a store. They can also be directed to a simulation of a home with different places they can put their furniture. All of this is available through virtual marketing. It’s literally the way of the future for branding materials.
A Revolution in Free Trials
Instead of mailing out sample products and offering free trials to thousands of customers, AR/VR tech offers a revolution. Customers can try out products for themselves while sitting at home and tapping a few links.
A buyer can be helped towards the journey of fully embracing a product or service through AR and VR. This tech will allow people to try out products much more intimately and see how it affects their lives. This has so many great implications for industries like:
- Retail: People can try on clothes, makeup products, place furniture in their homes, try on shoes, etc. They can do this all with their phones and with their VR headsets. They don’t need to come into the store or do any sort of trial run. Hence, people will be free from all the preparation needed to select an addition to their wardrobe or home. Hence, it’ll get rid of the apprehension people have of ‘wasting their entire weekend’ shopping, etc.
- Real Estate: People can tour entire homes and find out what they like about them and the surrounding areas. This is especially important for people that can’t drive to a different state or city. It’s also great for realtors that can now literally sit in their offices and do their jobs.
- Automobiles: You can test drive vehicles without leaving your home and potentially save a lot of time.
- Construction: Customers can see their home improvements and renovations before the contractors break ground.
- Electronics: This will be a game changer for many since they’ll be able to try out new smartphones, tablets, headphones. They won’t have to leave their home, scour the internet for reviews, or even rely on recommendations. They can find out for themselves.
- Tourism: This is already a thriving industry as virtual tours of hotels, museums, excavations, archaeological sites, and religious sites, are available.
So many other industries can also benefit from this technology. Hence, free trials will be completely changed through this technology.
The Importance of Product Descriptions
One of the most important parts of any product marketing campaigns is the product description. Even with the AR and VR marketing techniques, the importance of a product description can’t be overstated. It describes crucial things about the product that even the most advanced augmented reality can’t. Without having seen, felt or observed the product, the customer’s only way to experience it fully is the product description. Doing that for a customer isn’t easy.
Product descriptions describe everything about a product, including what can’t be shown through AR and VR. It describes various aspects of the product, including its weight, specifications, uses, etc. It doesn’t mean that the product is any less valuable without the product description. It’s just that without a product description, the customer doesn’t automatically know how much value it can provide.
Also, on the internet, people are still suspicious of ordering things. Hence, a product description puts their mind at ease with some concrete specifications and descriptions. Even the AR/VR tech is in its infancy and hasn’t had many adopters. Until it’s completely in the mainstream, people will still look for more conventional ways to rate and research products.
A product description needs not only to appeal to the target demographic, but to the average consumer. It has to speak to the customer’s needs and wants. Hence, it has to appeal to the customer as if the product had been made for them from the beginning.
This is no easy feat, hence, you should consider hiring a professional product description writing services for this task. Not only will they tailor the description to the target market, but appeal to your average customer. This will make for a great supplement to an already great VR/AR experience.