In a day and age where screens seem to dominate our lives, do we really need printed materials? Nine in ten people believe the quality of print materials a company uses is a reflection of the quality of the company.
Not only that, but the same report says that 85% of consumers are more likely to shop with a business that uses custom printed materials. If you’re anything like us, we’re busy enough as it is just doing our normal tasks to learn skills unrelated to our position.
Still, it isn’t a good enough reason to look for a print company if you’re a business owner — so we’ll give you five good reasons.
Keep reading to find out what they are!
1. Build a Relationship
While working with a local printing company might be more what you imagine when you think of “networking” and relationship building, you can also do this with online print shops like bigtprinting.com.
This is a great way to consolidate if you own a franchise in more than one city, state, or region. Having a central figure will keep things consistent across projects and regions.
2. Better Quality Results on Better Materials
From larger orders of professional papers and inks, to a better ability to blend them, and higher quality production-grade presses, printing companies have it all — and you don’t.
Even if you were to get the best inkjet printer for printing on high-gloss paper at photo quality it won’t match up as well. Print companies have spent time and money on their supply chains, making sure they have the best tools and products they can get their hands on at a good price.
Why reinvent a poorer quality wheel?
3. Expertise When It Counts
Speaking of time and money, printing companies have invested in their collective knowledge and skillset. Many of the people working in a printing company have specialized in their roles. From the print press operators to designers in the office, everyone is dedicated to their specific task.
This ensures expert-level execution at all levels.
4. Lower Your Costs
Time is money, and you have more important things to spend your time on than buying equipment and software to create your own brochures and print them. Not to mention banners and large-format prints or signage. It’s virtually impossible to recreate essential marketing materials in-house at feasible prices.
Buying the printer, ink, paper, and software will set you back hundreds of dollars before you’ve even spent time.
5. Opens You up to New Opportunities
Working with a printing company opens you up to opportunities for marketing that you probably never would have thought of, or thought was feasible on your budget. When talking with print companies, you might see a use for getting banners made when you never would have considered it before.
Even just guidance and advice can go a long way. You might think you need a brochure when you really could use a rack card or promotional postcard. Printing companies can help you find your way.
Find Your Printing Company
It’s time to find your printing company and stop wasting valuable time. It’s time to get inspired.
Speaking of inspiration, Inspire Buddy is there to give you advice like this and more! Whether we’re talking parenting or e-commerce, you can trust we’ve done our homework to give you the best advice out there.
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