When designing a plastic postcard, ensure that you’re leveraging that extra moment of attention by following these top design tips to capture and engage your prospects.
Tip #1: Keep it Simple
Decide on your postcard’s single most important purpose, and drive home that message with a clear copy and a single visual. Remember copy is getting shorter, so don’t fall prey to saying too much with one plastic postcard.
Tip #2: Maximize Your Size
The USPS postage fees are the same for small and large postcards. Make your plastic postcard stand out by printing it at the maximum allowable size.
Tip #3: Use Both Sides
Use both sides of the postcard to reinforce your one single message. That doesn’t mean repeating the identical copy. Often, the offer is listed on the full-sized front, and a supporting copy is listed on the back (along with the mailing address).
Tip #4: Personalize Your Message
Consider using Variable Data Printing to creatively “personalize” your message to your direct response customer or prospect. Use what you know, and integrate it into your message to boost response rates.
Tip #5: Use a Powerful Visual
You’re bound to increase response rates if you can identify the right graphic that reinforces your message. If you’re creating artwork without the aid of a professional designer, explore postcard templates at Canva.
Tip #6: Create a Killer Offer
Motivate your prospect or customer to take action by giving them a compelling reason to do so, like a discount, value add, or limited-time offer.
Tip #7: Split Test
If your direct mail list is large enough and you plan to run more than one campaign, then split test the variable you’re most unsure about: the offer, the list, or the creative
