Home Business 7 Top Design Tips for Your Plastic Postcard

7 Top Design Tips for Your Plastic Postcard


When designing a plastic postcard, ensure that you’re leveraging that extra moment of attention by following these top design tips to capture and engage your prospects.

Tip #1: Keep it Simple

Decide on your postcard’s single most important purpose, and drive home that message with a clear copy and a single visual. Remember copy is getting shorter, so don’t fall prey to saying too much with one plastic postcard.

Tip #2: Maximize Your Size

The USPS postage fees are the same for small and large postcards. Make your plastic postcard stand out by printing it at the maximum allowable size.

Tip #3: Use Both Sides

Use both sides of the postcard to reinforce your one single message. That doesn’t mean repeating the identical copy. Often, the offer is listed on the full-sized front, and a supporting copy is listed on the back (along with the mailing address).

Tip #4: Personalize Your Message

Consider using Variable Data Printing to creatively “personalize” your message to your direct response customer or prospect. Use what you know, and integrate it into your message to boost response rates.

Tip #5: Use a Powerful Visual

You’re bound to increase response rates if you can identify the right graphic that reinforces your message. If you’re creating artwork without the aid of a professional designer, explore postcard templates at Canva.

Tip #6: Create a Killer Offer

Motivate your prospect or customer to take action by giving them a compelling reason to do so, like a discount, value add, or limited-time offer.

Tip #7: Split Test

If your direct mail list is large enough and you plan to run more than one campaign, then split test the variable you’re most unsure about: the offer, the list, or the creative

Related Articles

Safety in Niche Industries

Safety in Niche Industries: A Custom Fit for Success

Niche industries, as the name suggests, are those specialized sectors that cater...

Beauty of Genting Highlands

Explore the Beauty of Genting Highlands

Genting Highlands, often referred to as the “City of Entertainment,” is a...

How To Know You've Found A Top Bikini Brand

How To Know You’ve Found A Top Bikini Brand

When you are ready to find a great bikini, it’s important to...

How CTPAT Protects Your Supply Chain Against Threats

From Risk to Resilience: How CTPAT Protects Your Supply Chain Against Threats

Supply chains, which enable the transportation of commodities across borders and continents,...