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Digital Marketing

Factors to Consider When Choosing the Right Content Marketing Tools

choosing the right content marketing tools

There are a variety of tools available to content teams. These include software to track website metrics and help with writing, promotion, and optimization. The best tool depends on what each team needs.

For example, a tool is a good choice if you need to do keyword research.

Keyword research

Keyword research is a crucial part of any content marketing strategy. It allows content developers to find the keywords their audiences are searching for and ensures their content is optimized for those searches. This can be done using some different tools, but most will include features such as search volume, long vs. short-tail, and keyword difficulty.

The first step in keyword research is to determine the intent of the search. This can be done by looking at the results that appear in SERPs, especially those featured in the ‘People Also Ask’ and ‘Related Searches’ boxes. If you can target a keyword with the right intent, it will be easier to rank for and drive more traffic to your website.

Another way to conduct keyword research is to look at the competition. This can be done by looking at the top ten SERPs for the keyword you are targeting and seeing what type of content competes with your own.


Content marketing through StoryBrand certified guide is one of the most effective ways to build relationships with your audience and nurture them as potential customers. However, it can be time-consuming for marketers without the right tools. These tools help streamline the process and allow marketers to focus on other important tasks.

For example, a free tool that helps marketers optimize websites and blog posts for search engines can provide suggestions for improving content.


One of the most important aspects of a successful content marketing campaign is tracking results. This can be done using various tools, including content creation and curation. These can help you measure the effectiveness of your content and optimize it for search engines.

In addition, a good CMP should have integration capabilities that let you use additional software to expand its functions. This can make a big difference in terms of the effectiveness and speed of your team. For example, a CMP that can integrate with a CRM system can provide you with more detailed customer data.

Content marketers can also benefit from the tools offered by content intelligence platforms, including free website availability checks. These platforms can speed up various tasks, from keyword research to website analytics. In addition, they can help you find influencers to promote your content. They can also assist with social media management and workflow management.


Creating high-quality content is a crucial aspect of any marketing campaign. Knowing your audience’s needs and interests is important to create a content strategy that will engage and drive traffic. This requires a combination of tools to help you create, plan, and distribute content.

Various content marketing tools are available, from free to premium. Some are better than others at performing specific functions, such as keyword research, content scheduling, and analytics. Others, like project management tools and digital asset management systems, are more all-encompassing.

The right content marketing tools can give your business the edge to succeed online. However, they will only be enough to improve your performance if you have the skills to use them effectively. That’s why it’s essential to learn how to use them properly before using them.

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