Video marketing is a great way to increase visibility and impact your audience. But, creating a viral video requires careful market research and a balanced approach that encourages a level of controversy or surprise.
Unlike popular belief, making videos go viral is not a matter of luck. Some strategies on how to make a video for Facebook can be applied to any video to increase its chance of going viral.
Be Unique
For a video to go viral, it needs to be unique. The best way to do this is by creating an entertaining, creative idea that provides valuable information or inspiration to the audience.
To achieve this, research your target audience or check out popular topics on social media. For example, Reebok’s latest viral video doesn’t promote their shoes but instead talks about the number of days people live and encourages viewers to be more active with their lives. Using a popular song is another way to make your video more viral.
Be Relatable
Adding video to your digital marketing strategy is an effective way to reach your audience. When videos go viral, they can attract significant attention and promote brand recognition. But going viral is a challenging feat.
Viral content typically comes in short, quick-to-watch videos. People need more attention spans and want to watch something interesting and engaging quickly.
The first 10 seconds are critical in grabbing attention and keeping viewers engaged. Ensure that something dramatic, shocking, or impactful happens at the beginning of your video to hook viewers and keep them invested.
Another element to consider is the relevance of your video to current trends. A viral video can skyrocket if it hits the nail on the head with a trending topic. This is why staying up-to-date on the latest news and pop culture trends is important when creating your content. This will help ensure your video is relatable and appeals to a wide audience.
Be Funny
When creating video content, it’s important to be funny. This will grab your audience’s attention and make them want to share it with friends.
Being funny in a video can be difficult, but there are certain ways to do it. For example, you can use humor to make a social statement or create a parody of something. These types of videos can be extremely popular on social media.
Another way to be funny is to use a video editing program to add a creative flair to your content. This can include using cross-dissolves or montages to make your video more interesting and entertaining. This will also increase the chances that your video will go viral.
Many people think that creating viral videos is all about luck, but there are some things that you can do to help improve your chances of success. If you want to reach a large online audience, these tips can help you create videos with that potential. Don’t wait any longer; start creating viral videos today!
Be Creative
You may think that viral videos are only for celebrities with millions of followers or cute animals. Still, the truth is that anyone can make a video go viral if they’re creative enough. The key is to understand what your audience is looking for and create something that delivers.
For example, if you’re a small business owner who does SEO, you can use your skills to produce an amazing video that educates people about the latest SEO tactics. Alternatively, you can use video to show off your products or services entertainingly.
Authenticity is also an important factor in making a video go viral. You can do this by staying on message and using a consistent tone with your brand. It can also help to pay attention to social media trends and jump on them as they rise—but be careful not to overdo it.
Be Original
For a video to go viral, it must be original. However, it can backfire if your brand tries to be too original.
When creating viral videos, it’s important to think about your audience. You want to create content that will ring true with them and motivate them to share it with their friends and family.
This means making sure your videos are entertaining and unique. It also means paying attention to current trends. For example, if a certain type of video is trending on TikTok, you should make a similar video to increase your chances of going viral.
While these tips can help you produce viral videos, they are only sometimes guaranteed. It’s still important to focus on your marketing goals and develop a strategy for each platform you use to reach your audience. For example, suppose you’re using TikTok to promote your fashion business. Consider what type of content will entice individuals to visit your website or follow your brand on social media.
