To get more customers online, entrepreneurs must ramp up their marketing efforts. Online marketing doesn’t require huge budgets or expensive marketing campaigns but motivation and ingenuity. Entrepreneur contributors share 12 ideas for attracting more customers online. Read on for their opinions.
How to Gain More Customers Online
Customer care
Customer care can be complex, but the best approach involves publicizing different contact channels and letting customers know which ones they prefer. Customer care doesn’t only take place when a product or service isn’t functioning correctly; it begins before the customer has an issue. It’s also important to remember that social media interactions are public – you can screenshot even private messages. Understanding why customers reach out to you will help you prepare an appropriate response.
Targeted content
Targeted content is a critical part of inbound selling. It helps turn a potential customer into a brand ambassador. 79% of consumers prefer personalized offers, and 51% expect brands to anticipate their needs by 2020. In addition, 88% of marketers report improved measurable results from personalization efforts. And most importantly, 78% of internet users say personalized content increases their purchase intent. So if you want to get your business on the radar of more customers, targeted content is the way to go.
Email signature
When you’re thinking of ways to increase your email signature’s effectiveness, you may be surprised to learn that you can incorporate video content. In addition to text, videos can be informative and serve as a secondary revenue stream. For example, if your business publishes a popular eBook, you can link to the book’s sales page from your email signature. That’s an intelligent way to generate traffic to your product or service and make it easy for potential customers to buy.
Ad extensions
Ad extensions can help you reach more customers online and boost your conversion rate. These extensions make it easier for your target customers to understand your offer and make purchasing decisions. In addition, these extensions can help you promote discounts, product information, and promotional offers. These extensions benefit your business, regardless of size or industry. You can also learn more through https://ads.spotify.com/en-US/ as well.
Creating a sense of urgency
Creating a sense of urgency for your marketing content will boost sales and increase visibility online. Creating a sense of urgency is to combat hesitation, a primary source of sales friction. It’s vital to remember that a good user experience is a key to repeat business, so don’t skimp on it. Instead, create an environment that makes it easy for visitors to purchase the products or services they’re looking for.
Using Facebook
Social media, like Facebook, is one of the best ways to engage customers and grow your business. With 1.8 billion monthly active users and over 68% of U.S. adults using it, you can’t afford to be present on the site. Facebook is a platform where you can engage with customers and promote your business while interacting with your existing ones.
Google Maps
In the current world of digital marketing, how can you attract more customers? Using Google Maps is a great way to do it. Not only does Google Maps make it easier for users to find your business, but the Local 3-Pack feature pulls three results to the top of the search results page. So getting your business listed here is a great way to generate more business.
