Are you hoping to boost your marketing strategy by adding some compelling video content? Video can make a huge impact on your promotional campaigns and can help raise your brand awareness by reaching roughly 80% of consumers on the internet. However, in order to engage with your customer, you have to find the right mix of information and entertainment.
Keep reading to learn how to improve video content for your business and give your marketing strategy the boost it needs.
1. Stay Original
When you are creating the concept for your video it is important that you stay original while being creative. You will want to keep your project fresh and avoid having similarities to other marketing campaigns.
While creating your content, research popular keywords, videos, and persona’s in your industry to see what is resonating with people. Use this information to help inspire you but avoid taking the same angle that has already been covered.
Once you have your idea established for your video you should plan it out by writing a script, drawing a storyboard, and create a guide for each shot. Also plan on filming additional shots that might be needed to help you during the editing process.
Once you have your script and storyboard in place you can get ready for the next step of casting your actors and actresses for the video.
When hiring your cast for your video you must have a high standard. These people will be the face of your brand to those who are watching your campaign. You need someone who has a natural ability to deliver lines and doesn’t seem awkward in front of the camera.
If you have more than one person in your video, make sure they have chemistry with each other. You should also plan some time for your cast to practice and do some run-throughs of their lines and placement before committing to the final shot.
4. Dressing the Set
The video location is an important aspect of your video. You should film on location when possible or in front of an interesting backdrop that has texture and depth.
Keep the location simple without too many distractions. You don’t want the set to draw attention away from your cast and the message they are trying to deliver.
5. Sound Quality
High sound quality is important to elevate you from amateur status to a professional recording. When possible use lapel microphones when you are shooting close-up shots or interviews. Wider and bigger shots should utilize a boom set up so you can easily capture all the dialogue.
If you are recording a voice over, make sure you are using high-quality equipment and record it in a quiet place such as a recording studio or a room with some noise-cancelling features.
Learn More About How to Improve Video Content for Your Marketing Campaign Today!
These are some great tips for how to improve video content for your business’s marketing campaign. Start by planning out your original idea and how you will translate that into a video by writing a script and storyboarding each shot.
Next cast some actors and actresses who have a natural ability in front of the camera, and film on location with the right sound equipment to capture all your hard work.
If you would like more marketing tips or information for your business be sure to visit our website daily!