If you live in California and do business with companies in the state, you must follow the CCPA. The law also applies to third parties that process consumer data. Companies must have data privacy agreements with these third parties. These companies must comply with CCPA requirements and should keep the personal information of California residents confidential. Here’s what you need to know about the CCPA. We’ll discuss your rights and what you can do to protect them.
Right to Correct Information
The Right to Correct Information under California privacy law was enacted to protect consumers and employers from collecting, storing, and processing personal information. This legislation has important implications for both employees and employers. In addition to implementing new standards for data protection, CPRA requires covered businesses to disclose their new right to consumers and make commercially reasonable efforts to correct their records. But this protection only applies to inaccurate information, so there are many caveats.
The California Consumer Privacy Act went into effect on January 1, 2020. The new law puts significant limitations on the collection of personal information and gives consumers expansive rights. On November 3, 2020, a majority of California voters approved Proposition 24, which included the California Privacy Rights Act. The CPRA builds on the CCPA and extends and modifies several aspects of its previous provisions. Generally, it will take effect on January 1, 2023.
Right to Limit Use and Disclosure of Sensitive PI
The Right to Limit Use and Disclosure of Sensitive PI provides consumers with the right to restrict certain uses and disclosures of sensitive personal information (PI). It requires businesses to disclose the purpose for collecting PI in separate privacy notices and to provide notice of the right to opt-out when processing sensitive PI. This protection does not apply to non-sensitive PI. For example, the business can use the PI for marketing purposes, but it must give consumers the option to opt-out.
The CPRA is an important piece of privacy legislation because it extends the principle of data minimization by introducing a concept known as the “average consumer.” This concept states that businesses may need consent to use PI which is incompatible with the expectations of the average consumer. The “average consumer” concept may have significant compliance consequences for businesses. But it is worth remembering that a consumer’s right to limit the use and disclosure of PI is a very personal right.
Right to Limit Electronic Eavesdropping
Californians are entitled to the Right to Limit Electronic Eavesdropping, which would protect their privacy from commercial entities. This law would require these companies to disclose the sources of their data, how they use it, and how they protect their personal information. It also prohibits the sale of personal information and requires them to provide consumers with the right to opt-out of receiving marketing materials based on their personal data. This California privacy law is one of the most comprehensive in the country.
Recent news stories have exposed the extent to which smart devices are listening to our conversations. Some smart devices even record the conversations we have with our family and friends, selling the content to third parties. Under the new California privacy law, a company would not be able to spy on its consumers unless they formally ask for their information. However, this bill does not cover all cases involving eavesdropping.
Right to Limit Data Sharing
The Right to limit data sharing under California privacy law provides consumers with greater control over the information companies collect about them. The law prohibits selling consumers’ personal data but does not stop internal distribution and transfers. Companies can still share data about consumers with service providers, as long as they have a written contract with them. This law also makes it easier for consumers to sue companies after data breaches, as it gives the attorney general the authority to fine them if they breach consumer privacy.
The law is not as broad as the General Data Protection Regulation (GDPR) that came into effect in Europe in May. While the California privacy law does limit the information companies can share, most existing laws do not. A recent case involving Cambridge Analytica shows that consumers want more control over the data companies uses to target ads. Ultimately, this law will limit the way companies use consumers’ data. In addition, it will prevent companies from selling a consumer’s information without permission.
