Most organizations have Instagram accounts today to boost their brand online, gain more followers, and to effectively divert those Instagram followers to their official websites via a link in their bio section. Hence, your website must be user ready at all times to attract the Instagrammers’ attention, engage them and convert them initially into followers and eventually into customers. However, many businesses are making a huge mistake by neglecting the usability characteristic. You must realize that usability is crucial to the success of your website and must not be overlooked ever. Good usability could enhance the overall website performance and boost your chances of achieving success. It would eventually increase both your business’s sales and revenue in the long run.
Your website design characteristics must focus on providing seamless user experience to the visitors who come to your site from Instagram. We know that Instagram is a truly vibrant and versatile social media platform. Instagram users are quite used to top quality content and seamless user experience. If you wish to engage and retain them as your loyal customers and achieve website success, focus on the following web design features while creating your official website.
As per https://www.searchenginejournal.com, ever since Instagram came up with business accounts way back in 2016, it has always made it a top priority to assist businesses and their numerous followers in conducting meaningful interactions way beyond just follows and likes. The most effective strategy for driving traffic from Instagram to your business website is simply by incorporating a link into your bio. You have the option of updating this link as frequently as you wish to any of your website pages as per your preference. Let us explore some must-have web design characteristics to convert visitors from Instagram into followers and then customers eventually. These characteristics help in boosting conversions.
Must Ensure Mobile Compatibility
We know that the vast majority of the people are using mobile phones especially smartphones for accessing the Internet. Hence, it is vital to create a fully mobile-optimized website.
Create a User-Friendly Website
Your company’s website would be regarded as user-friendly provided everyone can have easy access to it. According to the website accessibility guidelines given in section 508, your website must be user-friendly and should be accessible to a wider audience.
Ensure Fast Load Times
Nothing could be more frustrating and irritating for visitors from Instagram to wait endlessly for your website to load. Slow loading speed is supposed to be the main reason for visitors to bounce off from a site. You must ensure that your website can load within just four to six seconds. Your loading time would be impacting your overall SERP rankings. Consider using free tools such as Pingdom for examining your website loading speed. Consider limiting the use of third-party widgets and plugins that impact website speed. Eliminate exceptionally large pictures to cut down on the loading time and gain real Instagram followers.
Provide Effective Navigation
Website usability is responsible for a major extent for the success of your website. Your website must provide a seamless user experience for attracting more and more traffic and boosting conversions.
Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.