If you look at the different segments of our economy, you will find that more start-ups are looking to build mobile apps to offer better services.
One such sector that is witnessing a huge technological revolution in the way of using digital technology to market their services is the food and beverage industry.
In this age of the digital medium, your restaurant business can leverage the existing technological advancement and innovative marketing trends.
This would allow you to create a great demand for your services amongst your target audience.
The world over, the food delivery market stands at a whooping € 83 billion and is witnessing a continuous growth of around 3.5%.
With such huge growth, your traditional restaurant start-up needs to adopt the latest trend of an app idea to market your services and products more efficiently and effectively.
Nobody likes to stand in queue for a long period of time waiting for their food to be served.
Market research has shown that restaurants that don’t have a dedicated mobile app face problems like inventory management, managing orders, deliveries, unpredictable pricing, waving customer loyalty and so on.
Therefore, if you are convinced about the importance of a food app for your restaurant and planned to harness its reach and attractive engagement UI, then you should read this blog.
It has several great restaurant app development ideas for your food joint.
1). Using augmented reality to explore restaurants:
Providing a great UI/UX is the primary objective of every app designer.
While there are many trends for designing apps that will help you to market your restaurant, the one that takes the cake is using Augmented Reality.
Using Augmented Reality helps in creating greater customer satisfaction and allows you to engage with them in a more personalised way.
The mobile app that is based on Augmented Reality allows the app user to look at whether your restaurant has lively ambience so that they can spend quality time with their family or friends.
The Augmented Reality boosted app can be used to make virtual menu visualisation of all the dishes that you serve in your restaurant.
You can add exciting videos, beautiful images, and other multimedia functionalities to create a great AR experience.
The AR also allows the app user to stay entertained while waiting for their order. This will help you to keep the customers engaged which can result in improving brand loyalty.
2). Stop food wastage:
If you are a restaurant start-up, then you must be aware of the wastage of food as you have to make a huge quantity to cope up with the likely rush of customers.
A food wastage reduction app will help you to initiate a social conscience movement.
Such an app will allow you to distribute any extra food that is left after your business hour is over to the poor and the homeless of your city.
If you are the owner of a small restaurant and find it hard financially to create such an app for your business, then to reduce the operational cost, you can make a joint effort with other big enterprises.
While this may look like a big investment, it can create huge goodwill for your restaurant amongst the socially conscious people of your city, which in turn can help you improve your brand image and consequently your loyal customer base.
3). Food delivery app:
You would have seen that many food delivery apps like Zomato or UberEATS are doing a brisk business.
If you want to adopt this idea and plan for a restaurant app development for food delivery, then you must need a point of sale and Management system.
The mobile app is a great way to make this start-up idea easily scalable. You must plan the management and organizational resources by synchronizing it with your food start-up.
This point of sale app should include features through which you should be able to accept credit card payment, keep a track of all the inventory, your employees as well as check the sales directly through the smartphone or tablet devices.
Such an app, properly made and deployed will allow the users to pay in advance.
This, in turn, forms a trustworthy relationship between you and the client thereby improving your brand loyalty tremendously.
4). A restaurant app for table reservations:
As the owner of a restaurant, it would be a huge embarrassment if you lose your precious customers during the weekend rush.
Therefore, you should invest in a good table reservation app that will help your clients to book their seats in advance so that they never miss their chance of eating in your restaurant due to any sudden rush.
Such an app should have features that will allow your customers to book a time slot, the table location (like near a window), date as well as the choice of the food order.
This can help you to provide your loyal customers with fantastic treatment at your restaurant.
This also allows the owner to focus his or her attention to more strategic plans like business expansion and leave the mundane task to the app.
5). Make your own customized dish app:
As the name of the app suggests, this app idea allows your customers to select the ingredients and ask the chef of your restaurant to make the dish with it.
There are many customers who like to eat authentic cuisines and experiment with their own skills in this field.
The make your dish app would give them the opportunity to make their dream dish with the ingredients they want.
6). Call a waiter app:
In such an app, the customer will only require a QR code scanner on their smartphone for notification.
You can provide the waiters of your restaurant with a smartwatch that would be coordinated with the scanner.
When the customer visits your restaurant, then they can check the menu and place an order by scanning the QR code.
It will immediately notify the waiter about the order placed and the table number from where the order is placed.
This would be great both for the customer to place their order without waiting for the waiter and for the restaurant owner also as they can work with limited resources.
There are a huge number of other ideas which can be explored to build a successful restaurant app.
However, the above-mentioned ideas can be a good reference point which you can expand or even draw inspiration from to build your own unique app to market your restaurant.