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Digital Marketing

7 Tips to Enhance Magento eCommerce Performance

7 Tips to Enhance Magento eCommerce Performance

If you have been running a Magento store for quite a while now, it is important for you to keep a tab on its performance quotient over time. In case you intend to enhance the existing performance of your Magento store, you are required to optimize the website design, SEO, and speed.

As you know, the current generation of internet users are often fascinated by speed and attractive UIs. Therefore, you cannot leave loose ends in these parameters while running an eCommerce business.

Therefore, seek Magento eCommerce development services by professionals. Let them find flaws in your store design and fix them for performance enhancement. But, while you hire professionals to help you with Magento store optimization, you must be clear about what changes you need and what you don’t.

Therefore, this article will educate you on certain tips on what you must optimize with the help of professionals in order to enhance your Magento store performance.

What are the 7 Crucial Tips for Enhancing Magento Store Performance?

Here are the tips that you must keep in mind while seeking a proper optimization of your Magento store:

1. Introduce User-Friendly Store Designs

Your store design holds the most importance for improving the performance. The design of a store should be quite simple yet appealing to ensure people hook to it, but it doesn’t get lost in the clutters. Your Magento store should be easy to navigate for your customers, which would enable them to shop from you more conveniently.

Take the help of professional Magento development services, and let them run a deep analysis of your site to identify any possible design flaws. Upon that, they shall fix the issue by adding just enough brand values, content, and graphic elements to ensure the site is free from clutters.

While approaching a re-design project for your Magento store, you must also consider optimizing your product categorization over it. Add detailed filter options to ensure your customers find it easier to find their desired picks.

2. Improve the Speed of the Store

It is true that people using smartphones expect that the webpages should load within four seconds of clicking the link. And if the site doesn’t respond within this short attention span, opportunities will be lost. You probably don’t want that for your Magento store! Therefore, you must consider improving the speed of the site through different means.

Firstly, you can add a Magento speed booster extension to help you optimize your site to reduce the loading time. This extension would allow you to configure most settings of your Magento store, such as Lazy load or quality level of images, which would implement impact the loading speed of the store.

Furthermore, you can use this extension to change the encoding format and converters within the store settings. This will further scale the overall performance of the store, making it highly responsive across all devices. You won’t be losing out on opportunities just because of slower site loading.

3. Upgrade to the Recent Version of Magento

Over time, Magento released newer versions of its current eCommerce platform. These updates are mostly for the sake of enhancing speed, user experience, and security. Starting from bug fixes to enhancing the functional features, these version updates are very important for every Magento store owner to implement, as it is directly related to performance.

After the release of Magento 2, the company has put up updates quite frequently to ensure no user has to bear a bad experience with its eCommerce platform. You can take the help of experts offering Magento eCommerce development services to help you learn the right process of updating Magento versions and keeping it latest at all times.

This is important because the admin interface of Magento is quite complex, and you might find it a hassle to update the version yourself. Therefore, let the experienced professionals do it for you without any loss of data.

4. Optimize the Product Images or Videos

When seeking Magento site optimization for enhancing performance, you must consider optimizing the media content on your site. It is true for every Magento store owner to provide their customers with high-quality images or videos, but you must also make sure that these media elements don’t hamper the overall loading speed of the store.

There are various ways for you to optimize the images or videos without hampering their quality. For instance, you can compress them to reduce the size or implement code optimization for loading one image first and later loading all of the others.

You will need expert help in this to ensure your product image or video quality is not altered, as that might compromise the user experience quotient of the store. Let professional Magento development service experts provide you with the right strategic inclusions for optimizing these media elements.

5. Work on Improving the Checkout Process

One of the biggest reasons why Magento stores record low conversions is poor and slow checkout. You must have credible payment methods alongside quicker checkout features to entice the customers to complete their purchases.

Without it, there will be a higher cart abandonment rate, which will drop your eCommerce store performance. Take the help of professionals and optimize your site to introduce a faster checkout process and offer popular payment options such as digital wallets, COD, etc.

6. Take Out the Poor Third-Party Plugins

It is true that the Magento store can be loaded with extensions for enhancing the store functionalities and features. But you must always choose reputed marketplaces to get the right extensions only. It is because if you go with any cheap and random plugin for your Magento store, you can expect your site to malfunction more often than perform better.

You do have the liberty to add as many extensions as you want to your store, but you cannot exploit it and get almost any inefficiently coded plugin to the platform. If your site is slowing down in recent times, the experts you hire will first look out for any unwanted extensions. If found, they shall remove them all to enhance the performance quotient.

7. Clean the Database Logs

Magento stores a lot of redundant data related to prior transactions within its database. As such data seems irrelevant to be used in the long run, you must simply get the database cleaned periodically.

If you miss out on doing that, the database bloating situation might occur, which will gradually slow down your page loading speed. You can do it through a simple UI option, ‘Empty,’ which you will find in the ‘Table Log’ section over the admin panel.

Bottom Line

So, these are the few tips that you must keep in mind in order to make things work your way to enhance the overall store performance. All you have to do is find the right experts who offer Magento eCommerce development services and let them run a diagnosis of your site.

Once they find out the flaws, they will help you fix all customer touchpoints and enhance the functional features of the store. With these tips in mind, you can put up some additional requirements associated with your store optimization as well.

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